Can parents act as blood donation role models?

There are fewer young people giving blood today than for the last ten years, so how can they be motivated to get giving?

Dr George Fieldman, chartered psychologist and cognitive behavioral therapist, believes that young people can be influenced by their parents to give blood.

One such person is Georgina Hayward (19), a chemistry student at Oxford University, who feels blood donation was normalised because her parents donated throughout her childhood.

Meanwhile personal administrator Lynne Beebe and her partner both give blood and consider themselves role models to their two children.

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